Want This In Your Inbox Every Week?

WEEK 16: This week, we hired for an exciting role: Thumbnail designer. Now, I’ve personally designed thumbnails that got 15 million views. I know what gets the click visually, but it was time for us to delegate this. Here’s how we did it.

WEEK 15: Everybody wants to focus on YouTube in 2025. But they don’t have a strategy for doing it. So I’m revealing my strategy today. But mine is going to be difficult, for one very specific reason. I don’t see any other YouTube expert doing this.

WEEK 14: I had to create a YouTube strategy for three new clients. Client #1 has 1M YouTube subs, Client #2 has 125k YouTube subs, and Client #3 has zero YouTube subs. Here’s how I did it.

WEEK 13: Every week, I publish one story about my business. But I couldn’t choose just one thing this week. So I’m sharing 9 short stories instead. Let’s dive in.

WEEK 12: We officially hired our first key player. Big names I respect absolutely rave about him. In fact, I once flew across the USA to attend his live event. The guy who lives two floors above me is a student of his. We hired him to solve one massive problem

WEEK 11: I’m now saving 5-10 hours a week because of our systems. We click one button in Asana, then projects are created, tasks are generated, descriptions are filled, roles are assigned, due dates are set, and notifications are sent to each team member. Here’s why this is a big deal.