Every week, I publish one story about my business.

But I couldn’t choose just one thing this week.

So I’m sharing 9 short stories instead.

Let’s dive in.

1.) A consulting client grew from 500 to 5,300 YouTube subscribers in 3 months.

Her name is Hilary Silver. Before, her videos were getting 300 views each. This was a problem because she wanted to launch her new book or even strike a deal with a large publisher. Having an audience on YouTube helps a lot with both of these. That’s why she hired us for a strategy. The first video she posts after we work together gets 73,000 views. Her second most popular video also followed the same strategy and is about to cross 30,000 views. This added 5,000 subscribers to her channel in a single quarter.

2.) Dave Asprey’s video hit 250,000 views in four weeks.

That’s a quarter of a million views. This video is on track to be our client’s most popular video on their YouTube channel. It feels amazing to have such a big win under our belt so early after starting our agency. Especially since their average podcast would only get about 2,000 views each. I predict this can cross 1,000,000 views within the next 12 months if the YouTube gods bless us.

3.) Tripp Advice’s video hit 67,000 views in five weeks.

This is their second biggest video in the last 120 videos they’ve posted. I predict this video could cross 100,000 views in the next 4 months, again, if the YouTube gods bless us. And right now, as I type this, I just realized something: a majority of our clients are not business gurus teaching beginners how to get rich. Almost every YouTube agency I see is only working with ‘how to make money’ gurus, because that’s the easiest industry to market in. Growing YouTube channels in self-help, love & relationships, and health & fitness are an entirely different animal. Maybe this could be a potential positioning point for us? I’ll experiment with that.

4.) We let go of a marketing partner.

First, I was butting heads with the sales lead. Her and I had different opinions and it was creating stress. I prefer less stress over more profit. Second, we made the decision to stop doing marketing a couple weeks ago. This brings us closer to offering only YouTube as a service. This client does have 900,000 subscribers on YouTube though. So we’re likely switching to a YouTube-only deal in the next 4-6 weeks. I like the Founder and he’s always treated me well.

5.) Bullseye positioning can cut a funnel in half.

For our other marketing partner, we’re currently split testing sales pages with Facebook ads. Both pages are converting the same. But the original page has 6,500 words, and my page has 1,700 words. That’s 73% less copy, and it’s getting the same amount of sales. My theory is more precise positioning reduces the amount of copy you need to write. I learned this from a current mentor named Mark Pescetti. It looks like I need to do another test to actually beat the original, but we’re going in the right direction.

6.) Two new prospects verbally committed to start this week.

One said they’ll pay tomorrow, and the other said they’ll pay by the end of the week. They’re doing 100k/mo and $600k/mo in revenue. One has over 1M subscribers, and the other is starting their channel from scratch. Both are direct response companies selling offers between 4k and 30k. This means our strategy isn’t just getting views, but how to use YouTube to uplift every metric across their sales process while turning this into their #1 marketing channel. This is what I spent the last decade of my life obsessing about.

7.) We’re finishing the YouTube strategy phase for two new clients.

One client is in the health & fitness niche with over 100k subscribers, and the other is in digital marketing who’s launching his channel for the first time. I spend a lot of time on this stage, because strategy is everything with YouTube. When we dial this in, creating the actual YouTube videos becomes easy. So this week, I’ll be internally documenting my approach to how I do YouTube strategy. I might even share some of it publicly. However, this is going to be the last thing we ever delegate to someone.

8.) I have all my gear for a home recording studio.

There’s 12 boxes sitting right next to my desk just waiting be opened. Over the next week, I’ll finally have version 1 of a recording set up in my place. You’ll finally see me put my money where my mouth is and starting posting videos with my own face on it. I want everybody to judge my YouTube agency’s abilities based on the growth of my own channel. My stomach is wrenching into knots just typing this. What if my videos get no views? What if I lose prospects because they see my channel and think it sucks? What if this hurts my agency rather than helps it? I have the same insecurities as anybody else. But I’m doing it anyways.

9.) I’m almost finished with the first draft of my first book.

The topic has nothing to do with YouTube. It’s going to be a culmination of a decade in the trenches of marketing, and I’ve narrowed it down to one idea. An idea that I believe is the most important thing you can master in marketing. Period. It’s sitting at about 35,099 words. I want this to be around 100 pages. My goal is not to generate leads. My goal is to make the book so good that people proudly display it on their bookshelf so you can see it in the background during a Zoom call. That, ironically, might get me more leads in the long run.

Honestly, I could turn each one of these into a 1,000-word story.

I usually spend hours every Sunday writing these.

But I don’t have the time for that today.

I’ve got a big week of important work to do.

My partner, team, and clients are relying on me to do the best work I can.

So I’m starting a day early.

As Kanye says, “the world starts on Monday, but the strong start on Sunday.”

This is Week 13 of building my business in public.